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Job Description
About the role:
The US Specimen Manager Marketing Manager will support the execution of marketing and product management initiatives for the U.S. Specimen Management assigned portfolio. This role focuses on driving disciplined execution of in-market priorities, enabling commercial success through strong cross-functional collaboration, and supporting growth initiatives across traditional clinical settings and emerging care environments, including home collection.
Key Responsibilities
Portfolio & Commercial Execution
- Support development and execution of annual marketing and go-to-market plans aligned to U.S. Specimen Management priorities
- Execute tactical marketing initiatives including value proposition deployment, sales enablement tools, campaigns, and launch readiness
- Support lifecycle management activities such as line extensions, in-market optimization, and sunset planning
- Partner cross-functionally with Sales, Finance, Supply Chain, Regulatory, and Global Marketing to ensure alignment and timely delivery
Home & Alternative Collection- Support marketing initiatives related to home collection and alternative care settings, including decentralized testing and consumer-adjacent use cases
- Adapt portfolio messaging, value propositions, and tools to address home collection scenarios while maintaining brand and compliance alignment
- Partner with Innovation, Global Marketing, and Commercial teams to support pilot programs and targeted market initiatives
- Contribute to understanding customer, patient, and channel needs within emerging care models
Internal Insights & Voice of Customer- Support collection and synthesis of internal and external insights including field feedback, customer interactions, and competitive intelligence
- Translate insights into actionable inputs to inform marketing plans, messaging refinement, and execution priorities
- Maintain structured understanding of customer needs and competitive dynamics
- Ensure insights are documented and shared across the team
Performance Tracking & Analytics- Track portfolio performance metrics including sales trends, forecast assumptions, and initiative impact
- Support post-launch reviews and ongoing performance assessments
- Enable rel="noopener noreferrer">https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$120,300.00 - $192,400.00 USD Annual
