User Acquisition Manager

What Youll Be Doing:

• Planning, executing, and scaling web user acquisition campaigns across Paid Social channels, with a focus on high-intent, converting traffic
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation
• Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets
• Generating insights from performance data and proactively identifying areas of opportunity
• Staying up to date with industry trends, platform updates, and evolving privacy regulations

Must have:

• 2+ years of performance marketing experience in user acquisition, preferably in high-growth environments
• Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat)
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Proficiency using tools like Looker Studio, Funnel.io, or similar BI platforms to analyze and present performance data
• Comfortable using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Market research and competitors analysis

Nice to have:

• Solid understanding of web attribution models and tools (e.g., last-click vs. >privacy notice for job applicants.