At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the worlds fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. Were driven to push boundaries and think beyond today to deliver strategies, and were just getting started.
While we continuously exceed our goals, we need your help our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
As the VP of Brand Partnerships, youll be at the forefront of Viral Nations growth, owning complex, full-cycle enterprise deals and building long-term partnerships with some of the worlds most ambitious brands. Youll lead both inbound and outbound efforts, managing pre-qualified opportunities while proactively opening doors through strategic, account-based selling.
This role sits at the intersection of business development, strategic consulting, and marketing innovation. Youll partner closely with cross-functional teams, including Strategy, Creative, and Delivery, to craft solutions that drive measurable impact across influencer marketing, paid media, and social-led brand initiatives.
Youll have the autonomy to shape your territory, the backing of a high-performing go-to-market team, and the opportunity to influence how modern marketing is sold and delivered at scale. If youre a commercially-minded, creative problem-solver who thrives in consultative sales and isnt afraid to break into cold accounts or challenge the status quo, this is your seat at the table.
Responsibilities:
- Own and lead complex enterprise sales cycles from discovery through to closeengaging Marketing, Brand, and Procurement stakeholders across target accounts.
- Build and grow strategic relationships with senior client decision-makers, serving as a trusted advisor who understands their business goals and translates them into tailored marketing solutions.
- Drive new business acquisition by managing qualified inbound leads while proactively generating pipeline within high-value accounts through outbound campaigns, industry events, and targeted outreach.
- Design and execute account-based sales strategies, including stakeholder mapping, multi-threaded engagement, and proposal development with cross-functional teams.
- Collaborate with internal stakeholders, including Strategy, Creative, and Delivery, to build integrated marketing programs that align with client objectives and deliver measurable results.
- Contribute to Viral Nations go-to-market strategy, using market insights and performance data to refine targeting, messaging, and overall sales approach.
- Maintain rigorous CRM hygiene (HubSpot), ensuring accurate forecasting, pipeline visibility, and real-time performance tracking across deals.
- Represent Viral Nation at industry conferences and events, positioning the company as a category leader in influencer marketing, paid media, and community engagement.
- Champion a culture of high performance, continuously improving sales processes, mentoring team members, and contributing to team-wide sales enablement initiatives.
- Act as a growth partner to your clients, expanding relationships beyond initial wins into long-term, programmatic engagements.
Qualifications and Skills:
- 10+ years of full-cycle enterprise sales experience, ideally in influencer marketing, digital media, or marketing services.
- Proven track record of closing complex, high-value deals with senior stakeholders across Fortune 1000 brands.
- Experience selling into verticals like CPG, Retail, eCommerce, or Entertainment.
- Skilled in account-based selling, outbound pipeline generation, and stakeholder mapping.
- Strong communicator with excellent presentation, negotiation, and executive engagement skills.
- Proficient with CRM tools (HubSpot preferred), with disciplined pipeline and forecast management.
Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates in our recruitment process. Our hiring teams make all hiring decisions.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
