VP, Commercial Sales

What Youll Do

The VP, Commercial Sales Americas is responsible for leading the end-to-end commercial strategy, execution, and performance across all wholesale and key account channels in the Americas region. This role owns the regional P&L and serves as the senior commercial leader overseeing key retail partnerships, including Sephora, Ulta, and other strategic accounts, while building and scaling a high-performing sales organization.

This individual will drive sustainable revenue growth, expand market share, and strengthen retailer partnerships through best-in-class omnichannel strategies. The VP will lead, develop, and inspire the Key Accounts team while partnering cross-functionally to unlock growth across North America.

What Youll Be Working On

Americas Commercial Leadership & Strategy

Own and deliver the Americas wholesale P&L, including revenue, gross margin, and profitability targets

Define and execute the regional commercial strategy, aligning to global brand priorities and growth ambitions

Identify and unlock new business opportunities, distribution expansion, and category growth across channels

Establish a clear roadmap for long-term growth, including channel strategy, account prioritization, and investment allocation

Key Account & Retail Partnership Leadership

Lead senior-level relationships with Sephora and other key strategic partners across the Americas

Elevate partnerships to a true joint business planning model, driving shared growth and innovation

Champion the brand positioning and ensure best-in-class execution across all retail touchpoints (in-store, digital, media, CRM)

Negotiate and oversee major commercial agreements, promotional investments, and trade terms

Team Leadership & Organizational Development

Lead and scale the Americas Key Accounts organization, including Directors, Managers, and broader wholesale team

Set clear performance expectations, KPIs, and development plans across the team

Build a high-performance culture focused on accountability, collaboration, and results

Partner closely with HR to support talent development, succession planning, and org design

Omnichannel Commercial Execution

Oversee and elevate 360 account planning across retail, digital, and marketing channels

Drive best-in-class execution across:

New product launches

Assortment strategy and distribution

Visual merchandising and in-store presence

Retailer.com and media activation

Ensure alignment and integration across sales, marketing, digital, and field teams

Financial Performance & Forecasting

Own and manage AOP, forecasts, and sales targets for the Americas wholesale division

Drive rigorous sell-in / sell-through planning, inventory management, and demand forecasting

Optimize promotional investment and trade spend to maximize ROI

Establish strong financial discipline and reporting cadence across accounts

Cross-Functional Leadership

Act as the commercial voice of the Americas region, partnering with:

Marketing

Digital / Ecommerce

Supply Chain & Planning

Finance

Ensure seamless execution of business priorities through strong cross-functional alignment

Influence global strategy by providing market insights, trends, and competitive intelligence

Must Haves:

12+ years of experience in commercial sales, key accounts, or wholesale leadership

Proven track record of leading large-scale retail partnerships (Sephora strongly preferred)

Experience managing P&L responsibility at a regional or business unit level

Demonstrated success in building and leading high-performing teams

Strong strategic thinking with ability to translate into execution and results

Deep understanding of omnichannel retail and consumer behavior

Advanced analytical, financial, and communication skills

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