VP Marketing Data Science

The VP, Marketing Data Science is a highly experienced and senior role, and part of the larger Media Sciences team in the Client Org, reporting to the SVP Marketing Data Science. This role will primarily perform advanced analytics on data from the clean room, marketing data analytics, audience analytics, creative analysis, consumer journey, attribution and scenario planning. This pivotal role will be responsible for leading advanced analytics initiatives and developing sophisticated measurement models to optimize marketing spend and drive demonstrable business impact. The successful candidate will be a strategic thinker with deep expertise in data science, marketing analytics, and a proven track record of translating complex data into actionable insights for senior stakeholders.

The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.

Key responsibilities:

• Advanced Analytics: Design, develop, and implement advanced statistical and machine learning models to analyze marketing effectiveness, cross-channel attribution, audience analytics and user journey analytics.
• Hands on implementation: Leverage multiple analytical approaches, tools and techniques, working on multiple data sources (media channel data, acquisitions data, revenue data, digital data,) A/B testing, incrementality studies addressing business questions through marketing lens
• Utilize predictive analytics to forecast marketing outcomes, identify optimal spending levels, and inform budget allocation decisions.
• Leadership and development: Translate complex business questions into analytical problems and guide the team in developing appropriate >------------------------------------------------------

  Job Family Group:

  Marketing

  ------------------------------------------------------

  Job Family:

  Digital & Social Media Marketing

  ------------------------------------------------------

  Time Type:

  Full time

  ------------------------------------------------------

  Primary Location:

  New York New York United States

  ------------------------------------------------------

  Primary Location Full Time Salary Range:

  $129 840,00 - $194 760,00

  
  In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

  ------------------------------------------------------

  Most Relevant Skills

  Please see the requirements listed above.

  ------------------------------------------------------

  Other Relevant Skills

  For complementary skills, please see above and/or contact the recruiter.

  ------------------------------------------------------

  Anticipated Posting Close Date:

  jul 28, 2026

  ------------------------------------------------------

  Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

  If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
  
  View Citi’s EEO Policy Statement and the Know Your Rights poster.