VP Product Management, Ad Products - CNN

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Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

CNN is seeking a VP of Product Management - Ad Products to lead our advertising product strategy across platforms, with a focus on creating innovative, high-impact ad experiences, while improving funnel efficiency and deepening integration with the WBD advertising stack.

This role sits at the intersection of product, revenue, data and engineering and requires a leader who can rally cross-functional teams to build ad products that drive revenue while enhancing the overall user experience.

This role is critical to CNN’s ability to modernize its advertising business - connecting best-in-class ad technology with thoughtful product design to move beyond standard ad units to more integrated, effective and user-centric ad experiences.

Your Role Accountabilities

• Own ad product strategy: define the vision, roadmap and success metrics for CNN’s ad products across web, app, video and emerging platforms, balancing revenue, user experience and advertiser value

• Create innovative, differentiated ad experiences: develop new formats, integrations and storytelling experiences that go beyond standard ad units, embedding advertising more natively into the CNN experience in ways that are compelling for advertisers and respectful of users

• Optimize performance across ads funnel and ecosystem: improve funnel efficiency (supply → targeting → delivery → measurement) maximizing yield and advertiser outcomes across direct and programmatic, while partnering with WBD to leverage its broader ad stack

• Drive product-led monetization across teams: Partner with product leaders to ensure advertising is considered early in the product development and built into core experience and roadmaps

• Partner closely with Ad Sales: collaborate to inform product strategy and ensure new ad products are aligned with market needs, supporting go-to-market, packaging and positioning

• Advance targeting & personalization: partner with data teams to enable more precise, privacy-compliant audience segmentation and activation

• Build and lead team: scale a high-performing ad product team that is data driven, user centric and grounded in experimentation

Key Focus Areas (First twelve months)

• Unify CNN’s ad product strategy within the WBD ecosystem

• Launch new, differentiated ad products and formats that drive incremental demand from advertisers

• Embed monetization thinking into core product development workflows across teams

• Improve targeting precision and match rates through better identity and data integration

• Increase yield through both funnel optimization and smarter inventory management

• Establish clear measurement of both advertiser performance and user impact

Qualifications and Experience

• 12+ experience in digital advertising, ad tech or product management, with senior leadership experience

• Proven track record of building and launching innovative ad products or monetization features (not just operating existing systems)

• Demonstrated success improving monetization and funnel performance at scale

• Strong understanding of the digital ad ecosystem (ad serving, programmatic, identity, data platforms, measurement), and experience working in both direct-sold and programmatic advertising

• Experience developing custom ad experiences (e.g., native, branded content, interactive formats)

• Ability to drive cross-functional alignment and influence product roadmaps without direct authority

• Strong cross-functional leadership and stakeholder management skills

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $252,000.00 - $468,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.