VP, Retirement Solutions Marketing

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Addendum: Join a fast-moving, highly collaborative marketing leadership team driving growth, retention and brand strength across Nationwide’s Retirement Solutions (RS) business. This role is ideal for an enterprise-minded marketing leader who can connect the RS business plan to clear marketing strategies in the $1–$50M plan market, public sector leadership, and investment/guarantee solutions, while delivering measurable sales, retention and participant impact. The role reports to the SVP, Nationwide Financial Marketing and is a key member of the NF Marketing leadership team, working in close partnership with Retirement Solutions leadership (Product, Distribution, Finance, Operations, Technology and the Nationwide Retirement Institute®).

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Job Description Summary

Do you thrive in leading an integrated marketing organization that is accountable for Retirement Solutions brand performance, advisor and institutional growth, and >

Job Description

Key Responsibilities:

• Lead the multi-year RS marketing strategy that directly supports RS growth, profitability and participant outcome goals across public, private and emerging markets.

• Translate the RS business plan into clear marketing objectives and roadmaps for advisor-sold markets and consultant channels, government and institutional plans (e.g., large 457 and 401(a) plans), and participant solutions and financial wellness initiatives.

• Serve as the primary marketing partner to the Retirement Solutions leadership team, influencing decisions on product roadmap, pricing, distribution and experience design to ensure alignment with RS strategic imperatives.

• Own and activate a compelling Retirement Solutions brand and story that differentiates Nationwide in the DC/retirement plan marketplace, integrates seamlessly with the broader Institutional and Nationwide Financial value propositions, and highlights Nationwide’s leadership in public sector and institutional plans

• Ensure consistent, audience-right messaging across all RS channels (RFPs, finals, web, digital, events, PR, thought leadership, sales materials).

• Partner closely with the Nationwide Retirement Institute® and NF Brand to embed research, behavioral insights and institutional messaging into in-market storytelling.

• Develop and oversee integrated go-to-market strategies that grow advisor-sold new business and deepen relationships with key firms and consultants; support RS’s leadership position in government and institutional markets, including top-tier public plans; and support strategic partnerships (e.g., major distribution partners) in line with RS objectives

• Direct multi-channel campaigns (email, web, digital media, events, sales enablement) that increase awareness and preference for Nationwide Retirement Solutions and promote engagement with key capabilities (e.g., ProAccount, digital tools, financial wellness programs)

• Ensure contractual and custom marketing commitments for large and strategic plans are met with excellence in collaboration with Relationship Management and Distribution.

• Partner with Product, Investments and the Nationwide Retirement Institute to market Protected Retirement and other income and investment solutions (e.g., in-plan guarantees, Pension Risk Transfer (PRT), Income America, investment options) as part of a holistic retirement strategy.

• Lead participant engagement and communication strategies that drive enrollment and consolidation of assets; contribution increases and long-term savings behaviors; adoption of protected income and investment solutions; and increased use of digital tools and advice experiences.

• Coordinate with RS Retention Marketing and plan sponsor marketing teams to ensure participant strategies are aligned across government, institutional and emerging markets.

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  Benefits

  We have an array of benefits to fit your needs, including: medical/dental/vision,life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,click here.

  Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

  
  

  NOTE TO EMPLOYMENT AGENCIES:

  We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

  Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.The national salary range for VP, Retirement Solutions Marketing : $237,750.00-$396,250.00The expected starting salary range for VP, Retirement Solutions Marketing : $237,750.00-$396,250.00